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WoodWing + Adobe: What It Means for You

WoodWing + Adobe: What It Means for You

At Day 1 of Adobe's MAX conference yesterday there were two big announcements: Adobe has purchased TypeKit (so get ready to see Cooper Black all over your favorite websites) and Adobe is partnering with WoodWing. The Adobe-WoodWing partnership raises a lot of questions about its impact on the design community. Joe Zeff Design, a Silver Authorized Solution Partner of WoodWing, provides some of the answers. One thing we already know we like is what you'll hear more about after the jump -- "much more accessible for small shops and freelance designers." Here's the full Q&A:

Why would WoodWing join forces with Adobe?
WoodWing's primary focus has always been related to workflow, helping publishers push content to different channels. When the iPad emerged as a new channel, there was no existing solution for publishers to make apps, so WoodWing developed its own. Its partnership with Adobe allowed WoodWing to create a set of tools that worked with Adobe InDesign, and ultimately competed with Adobe's own solution. Rather than continue to compete with its partner, WoodWing returns its focus to workflow with Adobe's Digital Publishing Suite serving as the publishing engine for tablets.
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Behind the scenes with Editions designer David Robinson

Behind the scenes with Editions designer David Robinson

Editions Icon.pngEditions, the highly anticipated magazine App produced by AOL, Mobile has just hit the App store boasting the tag line "The Magazine that Reads You". It's the first digital magazine I know of that integrates tagging of a user's interests and maps content to those choices offering up a unique personalized magazine every day. Recently I got to sit down with David Robinson, Head of UX & Mobile Design for AOL to ask him a few questions about the process from a designers point of view.… MORE
10 Takeaways from the SPD Judging (Digital Edition)

10 Takeaways from the SPD Judging (Digital Edition)

Joe Zeff was a judge at the SPD annual competition this past weekend. He was on the digital jury that judged website and iPad app design, and posted 10 lessons learned on his blog. There's lots of smartness there, including this: "It is one thing to target readers, and another to engage users." See Joe's blog for the full list of 10 Takeaways from the SPD Judging.… MORE

« October 2011