SPIN's 25th Anniversary Cover Zips Up, Counts Down

SPIN's 25th Anniversary Cover Zips Up, Counts Down SPIN Creative Director Devin Pedzwater shares some of the thinking that went into the magazine's new anniversary issue:
There has been a lot of excitement in the SPIN office in anticipation of our 25th anniversary. With the May issue, we carefully curated a list of 100 impactful moments that reflected the past 25 years and SPIN's role as an observer of--and at times, participant in--that cultural history. The package presented us with a unique cover design challenge.

Traditionally we peg our covers to a specific artist, but because the 100 moments list was organized chronologically we concluded there was no singular personality that could represent our 25 years as magazine and a brand.

This gave us the opportunity to run a conceptual, typographic cover. Even though it's something that SPIN had not attempted in 25 years (see for yourself: http://books.google.com/books/serial/ISSN:08863032), it felt appropriate for this issue.

The May cover had to be dramatic and memorable, so we explored different gatefold configurations, including the zip-strip closure. One of my favorite album covers, the Rolling Stones' "Sticky Fingers" immediately came to mind (see below).
We swapped the denim crotch for a leather jacket and commissioned rock star lettering artist James Victore to paint the cover lines directly on to the jacket. He took it one further by painting every inch of the jacket with words, icons and phrases from the issue, making it a one-of-a-kind piece.
Beneath the zipper, we wanted to show the breadth of the magazine's coverage over the years by creating a collage of some of SPIN's best covers. Sure, the zipper is a gimmick, but the leather jacket is an unmistakable symbol for us and we knew it would click immediately with our audience. Go check it out on the newsstand, just make sure you buy it before you unzip it!! -- Devin Pedzwater, Creative Director, SPIN

SPIN's creative team includes:
Devin Pedzwater, Creative Director
Michelle Egiziano, Photo Director
Ian Robinson, Art Director
Jennifer Edmondson, Associate Photo Editor

Hey! You've probably got some NEW WORK to share, and we want to see it! We'll welcome anything that's gone to the printer recently, something you're especially proud of and think might be inspiring to the membership and readers of Grids. We'll note the credits and the publication and shine a little light on the latest and greatest in publication design.

Please reduce your layouts to no larger than 1200 pixels wide and don't forget to include all relevant credits and a little background (if you feel like). Send your submissions to tips@spd.org and we'll post them as we get them.

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  • Jeremy LaCroix

    You can't do that with an iPad!!!

    wait...... or could you?


    Outstanding work, totally fun!

  • Josh Klenert

    Will have to buy two: One to keep and one to open!

  • Jason Sfetko

    very cool!

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