September 2010 Archives

Vocab Lesson 15: Hed and Dek

Everyone likely knows what a headline is, but have you ever heard it called a hed? We magazine types like to abbreviate things, so...
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Pub Crawl Raves

Our Pub(lications) Crawl event last Friday was a big hit. Students from around the NYC-area and beyond got invaluable behind-the-scenes looks at Family Circle, Martha Stewart Living, The New York Times Magazine, People, Popular Mechanics and Teen Vogue. But don't take our word for it: hear it straight from your fellow students' mouths....

(Above Deputy Design Director Neil Jamieson tells students about the processes behind People magazine.)
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#20: Design or Decoration?

Content precedes design. Design in the absence of content is not design, it's decoration.
 --JEFFREY ZELDMAN (via DesignWasHere.com)

Links We Love: Pub Crawl Edition

Missed out on attending today's Pub(lications) Crawl event? No worries, there's tons of great stuff online to give you a peek into the working lives of your favorite magazines.

>> Wished you coulda gone on the New York Times Magazine tour? Then be sure to check out this in-depth look at their somewhat-recent redesign.

>> Envious of the Teen Vogue tour group? Check out this Q&A with Director of Photography Jennifer Pastore.

>> Wondering what the Martha Stewart Living offices are like? Check out a photo tour of their offices here and a glimpse into their September cover shoot process here. And watch this fun little video showing the process behind a shoot of one of their other publications.

>> A fan of People magazine? Check out this behind-the-scenes video behind one of their cover shoots.

This Is Who We Are:

Nancy Stamatopoulos

While we were preparing for our first event of the academic year (tomorrow's Pub Crawl), we thought it might help to give you a little hint into who "we" are. As one of SPD's many committees, the Student Committee is made up of a bunch of hard-working, fun professionals who are all about helping YOU. Just who are these dedicated people? Let us introduce ourselves... (This post is the first in a series profiling the members of our Student Committee.)

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Pub Crawl Details

Registration is now closed for our Pub(lications) Crawl, but if you're one of the lucky ones attending, you should have received an email from us this week with all the nitty-gritty details about when and where. If not, email us to let us know.

Register for Pub Crawl by 11pm Tonight!

Don't forget the registration deadline for our Pub(lications) Crawl event is 11pm tonight. Even though the event happens Friday, you must register by tonight to attend. Find all the details here.

#19: Good Design Is...

Only 4 Days Left to Register for the Year's ONLY Pub Crawl

The registration deadline for our Pub(lications) Crawl event is 11:30pm Monday, so sign up now! Tour B is full, but Tour A and Tour C still have room, though they're filling up fast. We're only doing one Pub Crawl this year (as opposed to previous years where we did it once in the fall and once in the spring), so don't miss out on this awesome opportunity to get behind-the-scenes access.

For those of you who will be attending, we've got some trivia questions:
 
• Which of the magazines we'll visit (shown above) once published a multi-part graphic novel in every edition?
 
• Which is published under a different title in Australia, because its name was already taken by a lad's mag that features scantily clad women?
 
• Which was started by a former stockbroker?
 
Think you know the answers? Find out for sure next Friday! Sign up here.

Vocab Lessons

POP QUIZ: Know what that phrase means?
If not, you should check out our Vocab Lesson series from last fall. This is where we try to give you some insider info on the terms and words you'll hear in the magazine world. Some are graphic design terms you might already be familiar with, while others are total magazine-ese ... things like spread, gutter and F.O.B. ... and no, it's not what it might sound like. Before we start this fall's lessons, let's take a look back at what we've already covered. How many of these words do YOU know?

Smart Quotes   •   Spine    •    F.O.B., B.O.B. and the Well   •   Rules   •   Gutter   •   TK   •   Flatplan   •    Circulation   •   Dummy Copy   •   Trade/B2B Magazine   •   Body Copy    •   Spread   •   Shipping   •   Cover Lines

Look for the enlightenment to continue starting next week!

This Club Really DOES Look Good On Your Résumé

General Admission to our Pub Crawl event: $15
3 Entries in our Student Design Competition: $30
Admission to our 2011 March Madness event: $20
A copy of our Publication Design Annual: $60
All of that AND an extra impressive line on your résumé???? Say it together now: priceless! And at only $25, it's a steal!

Join SPD as a Student Member for only $25 and you get...
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Pub Crawl Update:

TOUR B IS FULL

Tour B of our Pub Crawl (happening Friday, 9/24) is officially full, but we've still got space in Tour A (Martha Stewart Living and Popular Mechanics) and Tour C (Teen Vogue and Family Circle). Don't wait too long to sign up: spots are filling up fast and the registration deadline is Monday night at midnight! Find out all the details here.

Smart Quote #18: Design should...

Design should never say, "Look at me." It should always say, "Look at this."
--graphic designer David Craib

Check out all of our Smart Quotes below:  P.S. You know what the term "smart quote" means, right?

• Smart Quote #1: Join the Community
• Smart Quote #2: Internships Work
• Smart Quote #3: Fear is Good
• Smart Quote #4: Engage
• Smart Quote #5: A Good Photo
• Smart Quote #6: Design Is...
• Smart Quote #7: Inspiration
• Smart Quote #8: The Art of Magazine-Making
• Smart Quote #9: Details Count
• Smart Quote #10: Technology
• Smart Quote #11: Not Art
• Smart Quote #12: Hard Work and Luck
• Smart Quote #13: Great is Not Trendy
• Smart Quote #14: Do Stuff
• Smart Quote #15: Bad Leads to Good
• Smart Quote #16: What's Your Passion?
• Smart Quote #17: Energy

"Smart Quote" is a recurring feature on the SPD Student Blog ... look for more wise words every Monday. Got an inspiring or motivating quote to share? Email us at spdstudentoutreach@gmail.com.

Pub Crawl Spotlight: TOUR C

Teen Vogue & Family Circle

Don't forget: This academic year, we're only holding ONE Pub(lications) Crawl event (which means there won't be one in the spring like usual). So make sure there on Friday, September 24th. The registration deadline is midnight, Monday, September 20th. Find out all the details here, but read on for more info on the awesome mags from Tour C.

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Pub Crawl Spotlight: TOUR B

People & The New York Times Magazine

Join us for a day of office tours at our Pub(lications) Crawl event on Friday, September 24th ... it'll give you behind-scenes access to some of the best mags out there, so it's totally worth asking your professor for a day out of class. Find out all the details here, but read on for more info on the incredible mags from Tour B...

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Pub Crawl Spotlight: TOUR A

Martha Stewart Living & Popular Mechanics

Our Pub(lications) Crawl event is happening Friday, September 24th and it's totally worth asking your teacher for a day out of class. Don't forget the registration deadline is midnight, Monday, September 20th. Find out all the details here, but read on for more info on the incredible mags from Tour A.
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